This allows the e-tailer to get some of the benefits of selectively offering promotions, while mitigating the risk of training visitors to search for a coupon each time they visit the site.
Instead of asking for an email address, this presents an opportunity to leverage reciprocity, as shown above, and increase the order size of the purchase, as shown below.
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Hide and Seek, linda Bustos from Get Elastic suggests hiding the promo code box from visitors who dont have a code and selectively showing it to only visitors who have a code.
Put your shopper hat on for a minute and imagine youre on m looking for the perfect pair of Gianvito Rossi pumps.
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